Rueters reports that the finishing process for a pair of jeans runs somewhere near 42 liters of water. However, Levi's is releasing a new line they are calling "WaterLess" and are using 28% to 96% less water in the line's production. Is this a marketing technique based on a need to reduce water use because of factory location (China and India) or simply a desire to cash in on the green fashion movement?
See Reuter's article here.
I had no idea - I've learned so much from your blog!
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